CMT is a provider of digital advertising, & information, with a solution installed in thousands of taxis in New York, Boston, Chicago. & San Francisco.
Before Stay In Touch Mobile:
- On-screen videos provided only brief exposure to Advertiser contact information, limiting practical response by passengers.
- Interactivity with the Advertising was limited to the ride only, as opposed to continuing after the ride.
After Stay In Touch Mobile:
- By including the call-to-action "Dial #250 & Say (advertiser name)" to connect or receive information by text, CMT advertisers receive more calls and foot traffic.
- #250 provides a differentiator to competing in-taxi advertising and information providers.
Anchor Mobile is a Top Tier SMS Marketing Reseller.
Before Stay In Touch Mobile:
- Robust SMS Campaign Management Platform, but limited to SMS
After Stay In Touch Mobile:
- Now offering Geo-Fencing & Location Based Advertising Solutions
- Able to Voice-enable SMS campaigns (Say a keyword; Get Text Reply)
- Now offering #250 keywords for Voice Access to Advertiser Call Centers
NPR affiliate stations across the country conduct on-air membership / fund-raising drives, several times per year.
Before Stay In Touch Mobile:
- On-Air Fund Drives Asked Potential Member-Donors to Dial Random 10 digit phone numbers to reach the volunteer desk.
- Problem is, prospective donors can't remember the number, or feel it is unsafe to do dial, since they are driving to or from work when they hear the appeal.
After Stay In Touch Mobile:
- Now offering Easy To Remember "Just Dial #250 & Say (Station Name)
- Affiliates receive more calls, and provide a safety factor for commuting members.
- One Affiliate received 16% of its total call volume via #250 during the very first trial
PBS affiliate stations seek maximum engagement with viewers by becoming a portal for local arts & culture, as well as quality programming.
Before Stay In Touch Mobile:
- Problem is, prospective donors can't remember the number, or feel it is unsafe to do dial, since they are driving to or from work when they hear the appeal.
After Stay In Touch Mobile:
- #250 Voice access ("just say the keyword") allows viewers to instantly receive links for more information, without having to visit the station website immediately.
- Outbound mobile programming alerts provide utility to Members, and increase viewership
- Mobile opt-in enables new sponsorship and fund-raising models.
WEPAC is an alliance of rural hospitals dedicated to breast cancer screening.
Before Stay In Touch Mobile:
- Proceeds from annual charity celebrity basketball game came only from ticket sales.
- No interaction with potential donors during the other 364 days of the year.
After Stay In Touch Mobile:
- Extend potential donor reach via Fox Sports TV broadcast & mobile call-to-action: "Dial #250 & Say WEPAC".
- Handouts at remote watch party sites also encouraged viewers to dial #250 to donate.
- WEPAC is able to build a donor database for future outreach & communication
Digital Advertising is deployed in Hispanic SuperMercados.
Before Stay In Touch Mobile:
- No electronic communication between shoppers and the grocer
- Limited demographic information or preference data on store patrons
After Stay In Touch Mobile:
- CPG companies & the Grocer Build Customer Lists to drive future store traffic & purchases
- Increased sales via TV screen stimulus and mobile coupon delivery
Mobile creates awareness & provides a convenient ordering channel.
Before Stay In Touch Mobile:
- Awareness building limited to email & expensive mass media
- Lost sales due to potential attendees not having ticket office phone numbers handy
After Stay In Touch Mobile:
- Easy to Remember Order Line: Dial #250 & say (Venue Name)
- Don't have to look up the venue box office number
- Don't have to be near a PC to order
- Preference based event reminders via Text
